Ad Strategist and Creative Producer

5 days ago

Sydney, New South Wales, Australia beBeeSpecialist Full time $90,000 - $120,000

We're a fast-growing well-being e-commerce company. Our team focuses on building high-performing direct-to-consumer brands.

The Role

As a Performance Marketing Specialist, you'll be responsible for creating high-converting video ads and managing user-generated content pipelines.

This role involves ideating, testing, and iterating creative content in real-time, working with creators, editors, and stakeholders to ensure fresh, engaging content is launched weekly.

Key Responsibilities:
  • Write scripts and angles for UGC-style video ads designed for Meta (Facebook & Instagram)
  • Collaborate with contractors to source and brief creators and editors
  • Review and provide feedback on incoming creator content
  • Create or oversee some static ad asset production (Figma or Adobe suite)
  • Upload video and static assets to Meta
  • Set up new ad sets, descriptions, creative testing structures
  • Monitor creative performance against KPIs (ROAS, CTR, thumbstop, hold rates)
  • Report on winning creatives and double down on successful formats
  • Maintain a consistent cadence of creative testing — aim for weekly launches
  • Stay updated on Meta creative trends, platform changes, and ad best practices
  • Proactively propose new hooks, formats, or creators to test
What We're Looking For

Must-Haves:

  • 12+ months experience managing creative for Meta (video & static)
  • Proven ability to write performance-driven UGC ad scripts
  • Familiar with Meta Ads Manager and creative-level performance metrics
  • Able to operate with autonomy, initiative, and speed in a small team

Bonus Points For:

  • Experience with creating static content in Figma
  • Previous experience in eCommerce or DTC
  • A swipe file of top-performing Meta ads or a track record of creative wins
  • Clear understanding of creative fatigue and how to manage iterative testing cycles
Why This Opportunity Excites Us

You'll have the chance to run real-scale creative tests, work directly with decision-makers, and grow the team as part of a flexible, remote-friendly culture built for speed and growth.

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