Product Content Strategist
1 week ago
As a Product Marketing Specialist, you will play a critical role in developing compelling value propositions and customer narratives through a deep understanding of our products, customers, and competitors.
About the Position- Develop high-quality product content with internal/external partners to effectively communicate our offerings to target audiences.
- Manage and maintain a library of product marketing content to ensure accuracy and compliance.
- Track and optimize content performance using analytics tools to inform strategies across the buyer journey.
Key Responsibilities Include:
- Collaborating cross-functionally with Product, Sales, Partnerships, and Marketing teams to deliver go-to-market assets.
- Conducting customer research to test product-market fit, value propositions, and messaging.
Requirements:
- Proven experience in Product Marketing, preferably in Tech, SaaS or Financial Services.
- Strong copywriting and communication skills to develop engaging content.
- Experience working with creative teams or agencies to develop effective content strategies.
- Familiarity with CMS tools and analytics platforms to measure content performance.
- Skills in customer research, persona development, and segmentation to tailor content to specific audiences.
- Strong project management skills to prioritize multiple tasks and manage competing deadlines.
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