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Head of Business Development

2 months ago

Sydney, New South Wales, Australia CASA Of San Mateo County Full time
About the Role

CASA Of San Mateo County is seeking a highly skilled and experienced Head of Business Development to join our team. As a senior leader, you will play a key role in shaping and driving our brand through innovative communication and campaign strategies.

Key Responsibilities
  • Help attract and grow customers in the region by collaborating with Marketing, Sales, and Product teams.
  • Create and manage marketing strategies for our partners to drive transactions with CASA Of San Mateo County.
  • Run and improve ongoing and campaign-based programs using customer feedback and past results.
  • Manage paid search ads to ensure they are cost-effective.
  • Oversee content, social media, and PR strategies.
  • Maintain and enhance the website to reflect the brand well and improve performance, including new designs and monitoring for better results.
  • Handle SEO for key website pages to boost organic search, maintain brand consistency, and ensure accurate content.
  • Develop creative initiatives that align with CASA Of San Mateo County's brand and improve acquisition performance.
  • Track, analyse, and report on campaigns to boost performance and growth.
  • Collaborate with Marketing, Product, Sales, and Legal teams to create effective messaging.
  • Plan and place campaigns based on customer insights and data for effective media placement.
  • Keep an eye on competitors to ensure CASA Of San Mateo County stands out.
  • Manage budgets for digital search, media, campaign development, creative work, and agency fees.
  • Work with the Marketing Director to oversee agency relationships, ensuring quality and value.
  • Lead and motivate the team to ensure high-quality work, satisfaction, and growth.
Requirements
  • Proven ability to inspire, influence, and drive outcomes across the business and within the team.
  • Proven experience in digital marketing with a focus on growth, business outcomes, and brand awareness.
  • Proven experience managing integrated marketing programs, including ATL and digital media.
  • Skilled in creating customer insight-driven briefs and collaborating with internal and external agencies on creative projects.
  • Experienced in content development and social strategies to boost brand engagement and website traffic.
  • Some experience with PR as part of an integrated messaging strategy is preferred.
  • Strong understanding of customer journeys and translating insights into actionable strategies.
  • Excellent at managing stakeholders, including executives, product teams, sales, and marketing.
  • Strong communicator with experience in creating and presenting persuasive presentations.
  • Well-organised with strong planning skills in a cross-functional environment.
  • Skilled negotiator with external partners to achieve cost-effective results.
  • Experienced in budget planning and management, including forecasting, vendor negotiations, and budget oversight.