Digital Content Specialist

3 weeks ago

Macquarie Park, Australia Nextsense Full time
Role Overview

This is a critical role for NextSense, a not-for-profit organisation supporting people with vision or hearing loss across Australia. We're seeking a highly skilled Digital Content Creator to join our team based at Macquarie Park on a Permanent basis.

Main Responsibilities
  • Develop clear, concise and engaging SEO-optimised copy and content for the website to drive user engagement and conversion.
  • Support the Marketing Manager to develop website personas and an administrative strategy that ensures a seamless, engaging and efficient user experience for website users.
  • Draft scripts and identify key messages to build content bank for marketing campaigns including paid advertising.
  • Make meaningful contributions to the social media team, writing engaging and impactful copy and scheduling organic content.
  • Manage and monitor social media accounts & conversations, responding to comments, messages and mentions promptly and in line with the company's tone and guidelines.
  • Work with designers to produce high-quality digital communication campaigns.
  • Assist with the management, implementation and promotion of events, conferences and expos (both independently and/or in partnership with other NextSense personnel).
  • Maintain productive working relationships with key stakeholders.

Requirements
  • Tertiary qualifications in Marketing, Communications, or a related discipline, and/or relevant experience in a similar role.
  • Website writing with an SEO focus, content development and project management.
  • Social media and digital marketing content development, delivery and analysis.
  • Ability to plan and implement successful marketing initiatives to drive acquisition, retention, and to build brand and service awareness.
  • Exemplary copywriting, editing and proof-reading skills, with strong attention to detail.
  • Ability to adapt writing style and tone to suit different audiences and platforms, while maintaining brand consistency.
  • Creative briefing, design and print production coordination.
  • Time management and ability to navigate multiple competing priorities.
  • Event/conference management experience.
  • Ability to work autonomously as well as collaboratively within a team.
  • Well-developed communication and presentation skills.
  • Sensitivity to issues associated with the publication of material about children and adults with disabilities.

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