Data Insights Strategist

24 hours ago

Melbourne, Victoria, Australia beBeeStrategist Full time $120,000 - $150,000

About the Role

This is a key position that will oversee the development and implementation of innovative data and analytics strategies to drive business growth. The Data Insights Strategist will be responsible for leading a team focused on data analytics, audience management and data-driven insights across all digital channels.

Key Responsibilities:

  • Manage 2 Direct Reports
  • Build, leverage and manage customer data platforms, data partners and related agency relationships
  • Support data partnerships, major data & analytics initiatives, and digital assets across other teams, including Melbourne Convention Bureau, Major Events and Corporate Relations business units
  • Work with Research & Insights to source and integrate third-party/syndicated data for organisational reporting & insights
  • Lead the Business Intelligence (BI) tool upgrade and improved dashboard reporting with teams across the business
  • Share data & insights with Destination Marketing and media agency partners to create a media mix model and support driving media efficiency
  • Optimise data measurement framework to align the business around reporting best practices
  • Continually expand the use of Google Analytics and BigQuery

Requirements:

  • Minimum 3 - 5 years' experience leading a data and analytics function
  • Experience working with BI tools such as Google Analytics, Power BI, Big Query, Data Studio and Tealium
  • Experience working with data warehouses / data lakes
  • Experience with common analytics querying languages such as SQL
  • Strong interpersonal skills and ability to develop effective working relationships with stakeholders
  • Excellent verbal and written communication skills and ability to discuss data needs with non-technical stakeholders
  • A flexible approach and ability to accept and champion change

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