Australian Senior Marketing Leader for Travel Experience

2 weeks ago

Sydney, New South Wales, Australia Klook Travel Technology (Australia) Pty Ltd Full time

About Klook: A Global Force in Travel Experiences

We are a leading platform for experiences and travel services, aiming to bring the world closer together through shared moments of joy.

Founded by 3 avid travelers, our journey began in 2014. Today, we inspire and enable over half a million curated quality experiences across 2,300 destinations worldwide, ranging from iconic museums to paragliding adventures and cultural tours.

We are driven by a global community of over 1,500 employees across 20+ locations, all passionate about creating unforgettable experiences for others while co-creating our world of joy within Klook.

Our high-performing culture is guided by core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle, and together, we strive to achieve greater heights and realize endless possibilities in the dynamic new era of travel.

We're seeking an experienced Senior Marketing Manager to lead our ANZ marketing team. As a key member, you will be responsible for developing strategic marketing plans, managing a team of marketers, and driving growth for Klook in the ANZ region.

Responsibilities:

  • Lead and manage a team of up to 8 marketers, aligning ANZ market OKRs with individual roles and responsibilities across channels and team members.
  • Develop and own marketing plans, defining the optimal marketing mix, driving growth through innovation, and managing the marketing budget.
  • Oversee the implementation and execution of integrated marketing and communications plans across multiple channels, including social media (TikTok, Instagram, Facebook), partnerships & affiliates, blogs & content, branding & PR, influencers, and Klook Kreators.
  • Collaborate with cross-regional business groups and functional areas to deliver high-impact projects for local and global campaigns.
  • Provide strategic direction and creative input to digital, social, and content teams to ensure their content aligns with Klook's overall messaging and marketing strategies.
  • Build and manage best-in-class, high-impact partnerships to expand Klook's presence and accelerate customer acquisition in the ANZ region.
  • Analyze, report on, and optimize the effectiveness of marketing channels to understand and improve key customer engagement and acquisition metrics.
  • Communicate effectively with all stakeholders on key business metrics, progress, and issues to ensure alignment, maintain high visibility, and allow for timely stakeholder involvement.
  • Foster a strong team culture that emphasizes rapid experimentation, measurement, and optimization.
  • Ensure compliance of all marketing communications and materials, including media content, guidelines, templates, press releases, etc.

Qualifications:

  • Minimum 5-7 years of experience in a senior marketing role, preferably within the travel or tourism industry.
  • Proven track record of developing and executing successful marketing campaigns across multiple channels.
  • Strong understanding of digital marketing best practices, including social media marketing, content marketing, SEO, and PPC.
  • Experience in managing and leading a marketing team.
  • Excellent communication, presentation, and interpersonal skills.
  • Data-driven and analytical with a strong ability to translate data insights into actionable strategies.
  • Passionate about travel and the tourism industry.
  • Experience working in a fast-paced and dynamic environment.

Career Advancement Opportunities: With Klook, you'll have the chance to grow your career in a rapidly expanding company, take on new challenges, and develop your skills in a supportive and collaborative environment.

Estimated Salary Range: AU$120,000 - AU$180,000 per annum, depending on experience.

About Us: Klook Travel Technology (Australia) Pty Ltd is a leading online travel technology company that provides a platform for users to discover and book experiences and travel services around the world.

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