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Analytical Marketing Insights Specialist

3 weeks ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $110,000 - $140,000
Marketing Data Analyst

As a key member of our team, you will be responsible for leveraging data to drive business outcomes in a dynamic environment. Our client is a boutique investment firm with a clear vision: deliver high-quality strategies that drive exceptional results.

This role involves creating and maintaining Salesforce reports for stakeholders, including BDMs, senior leaders, and board executives. You will manage marketing data integrity between Salesforce and Mailchimp, ensuring unsubscribe workflows and audience hygiene.

Deliver ongoing data analytics and insights across email, website, and social media channels. Drive daily updates and content refreshes across digital platforms, including the corporate website and news portals.

Collaborate with external data providers and internal ops teams to ensure completeness and accuracy of adviser and client data. Support platform analytics and maintain rebate databases for product decision-making.

Lead regular performance reporting across digital, media, and email channels to identify trends and opportunities.