Lifecycle Marketing Expert
6 days ago
In this role, you will be responsible for designing and executing lifecycle marketing strategies that drive long-term value and retention.
Responsibilities- Customer Engagement: Create targeted marketing campaigns that engage customers throughout their journey, from acquisition to loyalty.
- Email Campaigns: Develop and execute email campaigns using HubSpot and Iterable, focusing on segmentation, automation, and personalisation.
- Data-Driven Decision Making: Analyse data to inform decisions and drive improvements in lifecycle marketing initiatives.
- Cross-Functional Collaboration: Work closely with cross-functional teams to ensure alignment of marketing strategies and enhance the overall customer experience.
Candidates should have strong experience in email marketing, automation, and lifecycle campaigns, with a proven track record of successful campaign execution and optimisation.
Qualifications- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 3 years of hands-on experience in email marketing, automation, and lifecycle campaigns.
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