Customer Relationship Marketing Specialist

6 days ago

Sydney, New South Wales, Australia Driva Full time

About Us

Driva is a fintech company that enables Australians to get their best finance match through innovative financing solutions.

We value creativity, collaboration, and continuous learning, making Driva an exceptional workplace for those who are passionate about driving change in the fintech sector.

The Role

We're looking for a skilled CRM and lifecycle marketing professional to join our team. As a key player in shaping our customer messaging vision and innovating our approach to lifecycle marketing, you'll have a proven track record of developing data-driven CRM strategies that drive measurable business results.

Key Responsibilities:

  • Design and implement targeted email and SMS campaigns to maximise revenue, retention, and activation.
  • Develop and optimise customer onboarding flows, email newsletters, and lifecycle automations.
  • Conduct data analysis to inform hypothesis-driven optimisation strategies.
  • Plan and execute A/B and multivariate tests to continually improve campaign performance.
  • Maintain high engagement metrics and low unsubscribe and spam rates.
  • Collaborate with cross-functional teams to align CRM initiatives with broader OKR business goals.
  • Stay current with industry best practices and regulations affecting CRM efforts.

Requirements:

  • Proven experience in CRM and lifecycle marketing, with a focus on email and SMS channels.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Experience with HTML and responsive email design.
  • Knowledge of email deliverability best practices and key performance metrics.
  • Familiarity with data visualisation tools (e.g. Domo, Tableau).
  • Ability to work autonomously and collaboratively in a fast-paced environment.
  • Customer-obsessed with a passion for creating exceptional user experiences.
  • Proactive and adaptable, with a willingness to experiment and learn.

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