Crafting Engaging Digital Experiences

2 weeks ago

Sydney, New South Wales, Australia beBeeContentStrategy Full time $100,000 - $120,000
Content Strategy Specialist

As a Content Strategy Specialist, you will play a crucial role in crafting and composing website content that meets the needs of diverse audiences and platforms.

About You:

  • You have experience in creating, revising, and assessing website content that aligns with user behavior and goals.
  • You possess a strong understanding of user journey mapping, content composition, and structuring.
  • You are well-versed in SEO strategies and website accessibility benchmarks.
  • Proficiency in Adobe tools such as Adobe Experience Manager, Adobe Analytics, and Adobe Target is a significant advantage.
  • You have excellent oral and written communication skills, interpersonal skills, negotiation skills, analytical acumen, and problem-solving abilities.

About the Role:

The Content Strategy Specialist will collaborate closely with UX designers and digital team members to ensure the University's web content is optimized for performance and aligned with Marketing and Communications objectives.

The key responsibilities of this role include:

  • Developing and shaping proposals for information frameworks and page materials, prioritizing messaging, content arrangement, and user interfaces across both fresh and existing websites.
  • Ensuring that content design on the University's flagship websites is user-centric, optimized for performance (both in terms of SEO and UX), and guided by data-driven insights and analytics.
  • Conducting research and competitor analysis to identify effective content structuring and provide recommendations for essential adjustments to enhance the website's information architecture.
  • Utilizing Adobe Analytics reports to propose and execute strategies for refining content design across the platform.
  • Relocating content to novel website components and establishing guidelines to ensure optimal utilization of these elements for the AEM author community.

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