Unlocking Business Potential through Strategic Data Solutions

1 week ago

Melbourne, Victoria, Australia beBeeDataEnablement Full time $139,146 - $164,602
Senior Manager, Data Enablement

This role offers the opportunity to play a pivotal part in transforming how customer and marketing data drive customer engagement and business outcomes across various businesses.

You will partner closely with teams to architect and execute data strategies that fuel segmentation, personalisation, and engagement while navigating regulatory sensitivities and trust-centric nature of the sector.

Key Responsibilities:
  • Unified Data Strategy: Lead the strategic design and phased buildout of the unified data platform for Marketing in Google BigQuery to support customer engagement, digital acquisition, advanced analytics, and performance reporting use cases.
  • Data Use Case Prioritisation: Collaborate with marketing, digital, and analytics teams to co-create and prioritise high-impact use cases aligned to business outcomes and strategic priorities.
  • Cross-Functional Collaboration: Work closely with Technology, Data Governance, Martech, Marketing, and Insights teams to align on data architecture, governance, and capability development.
  • Platform Integration & Enablement: Ensure seamless integration of multiple data sources into BigQuery with a view to enable scalable personalisation and reporting.
  • Governance & Compliance: Collaborate with compliance and data stewards to embed financial regulatory requirements (APRA, AML/CTF) and ethical handling of client data into all development workflows.
  • Documentation & Standards: Champion robust data documentation, quality standards, and best practices to support long-term platform sustainability.
  • Stakeholder Engagement: Build relationships across the business and marketing teams to understand evolving data needs and establish platform adoption strategies.
What You Will Bring:
  • A strong background in data strategy, marketing analytics, or Martech enablement.
  • Proficiency in SQL and experience working in Google BigQuery (preferred) or similar cloud data warehouses.
  • Familiarity with Adobe Experience Platform, including Real-Time CDP, Customer Journey Analytics, and Journey Optimiser (preferred).
  • An understanding of digital marketing platforms, CRM systems, and customer lifecycle engagement.
  • The ability to lead cross-functional teams and influence senior stakeholders.
  • The ability to translate business needs into technical data requirements.
  • Exceptional written and verbal skills, with the ability to simplify complex data concepts.
  • A strong understanding of relevant Data Governance and Information Management obligations and legislation.
  • Strong analytical and problem-solving skills.
  • Exposure to machine learning models for segmentation or propensity scoring.
  • Hands-on experience with BI tools (Power BI preferred).
  • A Bachelor's or Master's degree in Data/Computer Science, Marketing, or related field.

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