Senior Marketing Campaign Professional

2 weeks ago


Australia beBeeStrategist Full time US$60,000 - US$70,000
Marketing Campaign Strategist

We are seeking an accomplished Marketing Campaign Strategist to lead the development and execution of impactful advertising initiatives.

The ideal candidate will have a talent for crafting compelling strategies, managing cross-functional teams, and driving business growth through effective campaign planning and execution.

Key Responsibilities:
  • Develop comprehensive marketing strategies aligned with sales objectives, including budget planning, campaign structuring, persona creation, audience targeting, and creating offers that drive action.
  • Advise executives on strategic marketing initiatives to enhance consumer awareness, promote brand attributes, and achieve marketing goals.
  • Execute multi-channel marketing campaigns within time and budget constraints.
  • Coordinate production activities including artwork, copywriting, media scripting, and placement for digital and traditional media, ensuring creative consistency and high-quality deliverables based on research and market characteristics.
  • Analyse consumer data, interpret patterns, and predict trends to guide marketing direction and optimise campaign impact.
  • Recommend effective landing page layouts and work with development teams to implement requirements that enhance the customer journey and maximise conversions.
  • Track and report on conversion rates and campaign performance metrics to inform future strategy and client recommendations.
Qualifications and Experience:
  • Bachelor's degree or higher in Marketing, Business, or a related field.
  • Proven experience in successfully managing pay-per-click advertising campaigns, preferably with Google Ads certification or willingness to obtain it.
  • Excellent analytical skills for assessing consumer patterns, predicting trends, and identifying market opportunities.
  • Experience coordinating specialised marketing production activities, including media placement, artwork, and copywriting.


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