Digital Growth Expert

2 weeks ago

Sydney, New South Wales, Australia beBeeDigital Full time $100,000 - $140,000

About Us

We are a pioneering legal software company that empowers people's access to justice using AI. Our mission is to make a real difference in the world.

Why Work with Us?

  • You'll have autonomy and trust to work on big projects and make a meaningful impact.
  • You'll be part of a global, established company with stability and a large client base.
  • We offer flexible working arrangements and opportunities for career growth.
  • You'll enjoy generous parental benefits, wellbeing support, and professional development opportunities.

About the Role

As our SEO & Digital Marketing Manager, you'll partner with our Web Development team and other stakeholders to manage and optimise our paid digital channels while driving organic growth through advanced SEO strategies.

Your Key Responsibilities

  • Plan, execute, and optimise paid advertising campaigns across multiple platforms.
  • Monitor and analyse campaign performance to ensure alignment with key performance indicators (KPIs).
  • Conduct A/B testing for ads, landing pages, and creatives to maximise conversions.
  • Collaborate with the team to create compelling ad copy and visuals.
  • Stay updated on emerging trends and platform updates to identify new growth opportunities.
  • Conduct in-depth SEO keyword research to identify opportunities for organic growth.
  • Optimise on-page and off-page SEO elements, including meta tags, URL structures, content, and internal linking.
  • Build and execute link-building strategies to improve domain authority and search rankings.
  • Conduct regular SEO audits to identify and resolve technical issues.
  • Track, analyse, and report on SEO performance, providing actionable insights to improve rankings and traffic.

Your Requirements

  • 5+ years of experience in digital marketing with a focus on paid media and SEO.
  • Proven experience managing budgets and delivering measurable ROI.
  • Proficiency in paid platforms such as Google Ads, Meta Ads Manager, Google Analytics, SEMrush, etc.
  • Strong understanding of technical SEO, content optimisation, and link-building strategies.
  • Experience with A/B testing and conversion rate optimisation (CRO).
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.

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