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Head of Acquisition
2 months ago
We are seeking a highly skilled and experienced Head of Acquisition to join our team at Prospa. As a senior leader, you will play a key role in shaping and driving our brand through innovative communication and campaign strategies.
Key Responsibilities- Collaborate with Marketing, Sales, and Product teams to develop and execute integrated marketing programs that drive customer acquisition and growth.
- Manage and optimize paid search ads to ensure cost-effectiveness and maximize ROI.
- Develop and implement content, social media, and PR strategies to boost brand engagement and website traffic.
- Oversee the development and maintenance of the website to ensure it reflects the brand well and improves performance.
- Handle SEO for key website pages to boost organic search and maintain brand consistency.
- Track, analyze, and report on campaigns to boost performance and growth.
- Collaborate with Marketing, Product, Sales, and Legal teams to create effective messaging and campaigns.
- Proven ability to inspire, influence, and drive outcomes across the business and within the team.
- Proven experience in digital marketing with a focus on growth, business outcomes, and brand awareness.
- Proven experience managing integrated marketing programs, including ATL and digital media.
- Skilled in creating customer insight-driven briefs and collaborating with internal and external agencies on creative projects.
- Experienced in content development and social strategies to boost brand engagement and website traffic.
- Some experience with PR as part of an integrated messaging strategy is preferred.
- Strong understanding of customer journeys and translating insights into actionable strategies.
- Excellent at managing stakeholders, including executives, product teams, sales, and marketing.
- Strong communicator with experience in creating and presenting persuasive presentations.
- Well-organized with strong planning skills in a cross-functional environment.
- Skilled negotiator with external partners to achieve cost-effective results.
- Experienced in budget planning and management, including forecasting, vendor negotiations, and budget oversight.
We offer a range of benefits to support your growth and wellbeing, including learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks.
We also offer flexible working options, top-notch office facilities, and diverse remote/travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave.
We're a Best Workplace in Technology for 2024 and we're committed to creating a diverse and inclusive environment where everyone can thrive.
