Digital Marketing Specialist

3 days ago

Sydney, New South Wales, Australia Assembly Global Full time
Unlock Your Potential as a Paid Search Campaign Manager

We are Assembly Global, a modern alternative agency that combines industry-leading data, talent, and tech to drive growth for top brands. Our global community of over 1,600 experts collaborates across 20+ markets worldwide, leveraging our proprietary platform STAGE to surface actionable insights.

As a Paid Search Campaign Manager at Assembly Global, you will play a pivotal role in developing and implementing paid search campaigns across various platforms, driving qualified traffic and maximizing ROI for our clients. With a strong focus on digital marketing, particularly in paid search, this is an exciting opportunity to join a dynamic team and make a significant impact.

About the Role

  • Campaign Management: Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and other relevant channels.
  • A/B Testing: Design and run experiments to improve engagement and conversions.
  • Bid Management: Monitor and adjust bidding strategies to achieve performance goals and maximize return on ad spend (ROAS).
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimization.
  • Ad Copywriting: Develop compelling ad copy that aligns with campaign objectives and effectively communicates the value proposition to the target audience.
  • Performance Analysis & Reporting: Analyze campaign performance metrics, generate reports, and provide actionable insights to improve campaign effectiveness and efficiency.
  • Budget Management: Monitor campaign budgets and ensure campaigns are delivered within allocated budget.
  • Media Activation: Manage the collation of activation deliverables, including approved media plans and creative materials.
  • Planning & Forecasting: Assist Senior Digital Managers to create strategy proposals and media plans for clients.
  • Adherence to Best Practices: Stay updated with industry trends, algorithm changes, and best practices in paid search advertising to maintain a competitive edge and drive innovation.
  • Client Communication: Collaborate with Senior Digital Managers and clients to understand campaign objectives, provide regular updates, and address any inquiries or concerns.

Requirements

  • Proven 2+ years of experience in managing paid search campaigns, preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Proficiency with Excel / Google Sheets and experience working with pivot tables, ifs formulas, vlookup, and more advanced functions.
  • Experience in managing mid/large-scale accounts & budgets ($200k - $500k+).

Benefits

  • We offer a competitive salary ranging from $80,000 to $120,000 per annum, depending on experience.
  • Ongoing training and cross-channel exposure to help you grow professionally.
  • A collaborative work environment that values employee growth and development.
  • A flexible work policy that puts you in control of your work-life balance.
  • A commitment to social and environmental impact through our Impact Champions program.

About Us

We are part of Stagwell, the challenger network built to transform marketing. We're nimble, smart, and digital-first, quickly growing to take on the biggest legacy holdcos. Join us and be part of a dynamic team that's shaping the future of digital marketing.

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