Director of National Brand Development

7 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $180,000
Senior Marketing Director

We are seeking a highly experienced Senior Marketing Director to oversee our national marketing activities.

About the Role:

Key Responsibilities:

  • Develop and implement strategic marketing plans that align with national objectives.
  • Lead local area marketing initiatives to drive community engagement and foot-traffic across on-the-ground activations.
  • Utilize proven retail marketing strategies to identify opportunities for growth and improvement across each state-based program.
  • Manage marketing resources to maximize ROI.
  • Build and maintain strong relationships with key stakeholders.
  • Monitor and report on marketing performance, leveraging data-driven insights to refine strategies.
  • Foster a collaborative and innovative team culture.
  • Contribute to broader business objectives as an influential member of the Leadership Team.

Requirements:

  • Extensive B2C marketing experience (12+ years) in a fast-paced retail or BTL context.
  • Strong understanding of strategic marketing theory & customer engagement principles.
  • Proven experience in 360-degree campaign execution.
  • Strong presentation and influencing skills.
  • Analytical capabilities - driving market research and extracting insights.
  • Ability to drive cross-cultural marketing narratives that resonate with various audiences.

Benefits:

Hybrid: Sydney HQ with flexible work arrangements available. We offer a competitive salary and benefits package. If you're passionate about marketing and have the skills and experience we're looking for, apply now

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