Digital Marketing Strategist

3 weeks ago

Sydney, New South Wales, Australia White Fox Boutique Full time

White Fox Boutique is seeking a highly skilled Digital Marketing Strategist to join our team.

As a key member of our marketing department, you will be responsible for developing and implementing performance marketing strategies to drive traffic, increase sales, and grow our brand.

Key Responsibilities:

  • Performance Marketing:
    • Develop and implement performance marketing strategies to drive traffic, increase sales, and grow our brand.
    • Work closely with our agency to ensure campaigns are aligned with our brand objectives and optimized for performance.
    • Analyze campaign performance using tools like Google Analytics and prepare reports to communicate results and insights to stakeholders.
    • Continuously test and optimize campaigns to improve performance.
  • Affiliate Marketing:
    • Oversee the affiliate marketing program to ensure it aligns with our brand goals and objectives.
    • Effectively optimize the affiliate marketing program with top affiliates to drive sales and boost performance.
    • Identify and recruit new affiliate partners and influencers, and ensure they are onboarded and educated on our brand and products.
    • Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
  • General:
    • Manage the budget for performance marketing to ensure efficient use of resources and maximize ROI.
    • Collaborate with our content team to create engaging and effective marketing materials.
    • Utilize customer data and insights to inform marketing strategies and improve campaign targeting.
    • Monitor competitors' activities and performance to identify opportunities and threats.

Requirements:

  • Minimum 3-4+ years' experience managing SEM and/or Affiliate campaigns (in-house or agency-side).
  • Google certifications in Analytics or PPC/SEM are preferred.
  • High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word.
  • Experience with analytics tools including Google Analytics 360 or Adobe Analytics.
  • A passion for understanding consumer insights and the ability to translate those insights into actionable business ideas.
  • Ability to problem-solve and be reactive.
  • Proactively seeking out opportunities to keep across new industry trends or technologies.
  • High-level of attention to detail, excellent communicator, and collaborative team-player.
  • Ability to analyze data and identify potential business opportunities to grow revenue and increase conversion.
  • Excellent time management and ability to always meet targets and deadlines.

Benefits:

  • Brand new offices including an onsite gym.
  • Great, fun, and collaborative team culture.
  • Generous monthly clothing allowance + ongoing discounts.
  • Fun events throughout the year.

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