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Marketing Executive

2 months ago

Sydney, New South Wales, Australia APG & Co. Full time
About the Role

We are seeking a highly skilled Marketing Executive to join our team at APG & Co. as a Brand Growth Specialist. This is an exciting opportunity to work with a leading Australian fashion brand and contribute to the growth and success of our business.

Key Responsibilities
  • Marketing and Communications Planning
    • Develop and execute marketing and communications plans to deliver brand strategy goals and cohesiveness across all channels.
    • Manage and administer marketing budget to effectively deliver brand KPIs in the most cost-effective manner.
    • Report monthly on all marketing activity results and metrics against brand KPIs.
  • Social and Media
    • Develop and execute organic social media strategy to build on platform engagement and drive target audience awareness.
    • Drive influencer strategy and execute all outreach across product gifting, paid talent, and brand ambassador engagement.
    • Track trends and analyze performance to maximize impact of content and social media properties on a monthly basis.
  • Public Relations
    • Support and drive PR agency on brand activations and initiatives, as well as influencer and media relationships to deliver brand objectives.
    • Manage reporting of results and communicate with key business stakeholders.
  • Local Store Marketing
    • Engage and collaborate with retail team at a store level to gain insight on marketing activity to support team and engage customers to drive sales growth in the retail channel.
    • Collaborate with local centers and marketplaces to drive awareness and traffic to the brand.
    • Collaborate with major retail partners for co-op advertising opportunities, creative, and execution.
  • Promotional Program
    • Drive the promotional plan with supporting marketing to maximize effectiveness of tacticals.
  • Creative
    • Manage relationships with external agency partners to deliver creative campaigns and lookbooks to agreed briefs, budgets, and timings.
    • Maximize output of agency partners and external suppliers.
  • Ecommerce
    • Coordinate ecommerce photoshoots, collaborating with studio teams and partnering with product and ecommerce teams to deliver high-quality results.
  • Graphic Design
    • Brief in graphic designer to ensure delivery of all content assets required for integrated campaign implementation.
    • Ensure consistency and quality control on all collateral produced, in line with the internal approvals process.
  • Brand Implementation
    • Ensure brand DNA is understood and implemented by all marketing activity.
    • Build on the understanding of the brand and who the target audience is.
    • Appropriate and consistent positioning of the brand across all marketing and communications in line with business strategy and brand DNA.
  • Finance
    • Work with GM to ensure annual marketing and ecommerce budgets are appropriate and aligned with business objectives.
    • Accurate financial management of the budget alongside the finance team, ensuring detailed monthly reconciliations.
  • Compliance
    • Ensure compliance in place in relation to Trade Practices Act, Privacy Act, and ACCC requirements.
  • Independence and Teamwork
    • Create and develop strong working relationships with peers across marketing and the extended business team to effectively share work in progress, plans, ideas, and resources.
    • Work independently yet collaboratively across the brand team and other departments within the business.
  • KPIs
    • Customer Traffic
    • Customer acquisition
    • Strong brand presence and consistency of brand voice across all communications in the customer journey.
    • Marketing plans created and delivered.
    • Delivery of campaigns/lookbook/ecommerce photoshoots on time and in budget, creating efficiencies where possible.