Strategic Marketing Leader for Digital Transformation

2 weeks ago

Melbourne, Victoria, Australia McMillan Shakespeare Limited Full time
About Us

At McMillan Shakespeare Limited, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities.

We are excited about an exciting and transformational time at MMS as we roll out a new company-wide strategy that seeks to deliver innovative experiences that connect customers with ease and confidence.

Our Vision for the Future

A major part of this strategy is our cornerstone digital transformation project- Future of Service. This initiative will revolutionise the way employers and employees interact with their benefits and is set to become the market benchmark for benefits management.

The Role

We are looking for a strategic hands-on Marketing all-rounder to lead the go-to market launch across our customer and client base for our new digital experience.

This will be a fascinating 6 Month Contract for someone who loves getting into the psychology of customer behaviour, has a passion for customer experience and would get satisfaction from working on a major digital transformation project.

You will play a pivotal role in guiding the development and implementation of our launch framework, strategy and execution plan to all our customer segments.

  • Work with our expert partner to diagnose behavioural insights across our customer segments and develop behaviourally optimised launch frameworks
  • Support our research partners with the execution of primary research
  • Utilise our behavioural framework to develop the multi-channel launch communication strategy across our customer segments
  • Guide the development (copy, design and approvals) of required assets to enable a successful launch across our customer segments
  • Manage the launch communications project plan
  • Establish launch success metrics and mechanisms to report and analyse performance
  • Measure progress, evaluate results and re-prioritise when appropriate to maintain focus on launch goals.
  • Engage all key stakeholders throughout the planning and activity process
  • Manage compliance and legal approval sign-offs
  • Liaise with our Change Management team to ensure alignment across internal change activities
Your Skills and Qualifications

We are looking for someone with:

  • A clear and confident communication style with the ability to engage and influence senior stakeholders and external partners
  • An ability to quickly establish rapport and working rhythms with stakeholders and agency partners
  • A drive to work autonomously and thrive in a fast-paced environment
  • A creative and enthusiastic approach to problem-solving and project delivery
  • Commercial acumen and focus on measurable outcomes
  • An analytical mindset with business acumen and ability to deliver projects to deadlines through careful tracking and optimisation
What We Offer

We offer:

  • A strong people-first culture
  • Flexible/hybrid working to enhance your work/life balance
  • Novated lease benefits and discounts
  • 12 weeks Paid Parental leave and access to our Parents Portal
  • Exempt Employee Share Plan
  • Paid Income Protection Insurance under MMSG default Super plan
  • Access to a broad range of learning and development programs
  • Career break and volunteering leave
  • Access to Employee Assistance Program and annual Flu vaccination
  • Lifestyle Rewards program
Diversity and Inclusion

We embrace Diversity, Equity & Inclusion and hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.

Please note all successful candidates will be required to undergo background checks.

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