Digital Transformation Marketing Leader
2 weeks ago
We are seeking a skilled Digital Transformation Marketing Leader to join our team at McMillan Shakespeare Limited. This exciting role will involve leading the go-to-market launch of our new digital experience, driving customer engagement and satisfaction.
About the RoleThis 6-month contract position requires a strategic and hands-on marketer with expertise in customer behaviour, customer experience, and digital transformation projects. You will work closely with our Future of Service team and vendor partners to develop and implement a launch framework, strategy, and execution plan for all customer segments.
- Diagnose behavioural insights across customer segments and develop behaviourally optimised launch frameworks.
- Support research partners with primary research execution.
- Develop multi-channel launch communication strategies using behavioural frameworks.
- Guide the development of required assets for a successful launch.
- Manage the launch communications project plan.
- Establish launch success metrics and mechanisms for reporting and analysis.
- Maintain focus on launch goals by measuring progress, evaluating results, and re-prioritising when necessary.
As a Digital Transformation Marketing Leader, you will engage key stakeholders throughout the planning and activity process, ensuring alignment with internal change activities. You will also manage compliance and legal approval sign-offs, liaising with our Change Management team as needed.
RequirementsTo succeed in this role, you will have:
- A clear and confident communication style with the ability to engage senior stakeholders and external partners.
- The ability to quickly establish rapport and working rhythms with stakeholders and agency partners.
- A self-starter mindset with autonomy.
- Creativity, drive, and enthusiasm in a project team environment.
- A commercial mindset with a focus on measurable outcomes.
- The ability to define and understand problems that can be solved by marketing strategies and tactics for customers.
- Excellent task management and prioritisation skills.
In return for your expertise, we offer a range of benefits, including:
- A strong people-first culture.
- Flexible/hybrid working arrangements for enhanced work-life balance.
- Novated lease benefits and discounts.
- 12 weeks paid parental leave and access to our Parents Portal.
- Exempt Employee Share Plan.
- Paid Income Protection Insurance under our default Super plan.
- Access to a broad range of learning and development programs.
- Career break and volunteering leave.
- Employee Assistance Program and annual Flu vaccination.
- Lifestyle Rewards program.
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