Digital Transformation Marketing Leader

2 weeks ago


Melbourne, Victoria, Australia McMillan Shakespeare Limited Full time
Unlock Opportunities in Benefits Management

We are seeking a skilled Digital Transformation Marketing Leader to join our team at McMillan Shakespeare Limited. This exciting role will involve leading the go-to-market launch of our new digital experience, driving customer engagement and satisfaction.

About the Role

This 6-month contract position requires a strategic and hands-on marketer with expertise in customer behaviour, customer experience, and digital transformation projects. You will work closely with our Future of Service team and vendor partners to develop and implement a launch framework, strategy, and execution plan for all customer segments.

  • Diagnose behavioural insights across customer segments and develop behaviourally optimised launch frameworks.
  • Support research partners with primary research execution.
  • Develop multi-channel launch communication strategies using behavioural frameworks.
  • Guide the development of required assets for a successful launch.
  • Manage the launch communications project plan.
  • Establish launch success metrics and mechanisms for reporting and analysis.
  • Maintain focus on launch goals by measuring progress, evaluating results, and re-prioritising when necessary.
Key Responsibilities

As a Digital Transformation Marketing Leader, you will engage key stakeholders throughout the planning and activity process, ensuring alignment with internal change activities. You will also manage compliance and legal approval sign-offs, liaising with our Change Management team as needed.

Requirements

To succeed in this role, you will have:

  • A clear and confident communication style with the ability to engage senior stakeholders and external partners.
  • The ability to quickly establish rapport and working rhythms with stakeholders and agency partners.
  • A self-starter mindset with autonomy.
  • Creativity, drive, and enthusiasm in a project team environment.
  • A commercial mindset with a focus on measurable outcomes.
  • The ability to define and understand problems that can be solved by marketing strategies and tactics for customers.
  • Excellent task management and prioritisation skills.
What We Offer

In return for your expertise, we offer a range of benefits, including:

  • A strong people-first culture.
  • Flexible/hybrid working arrangements for enhanced work-life balance.
  • Novated lease benefits and discounts.
  • 12 weeks paid parental leave and access to our Parents Portal.
  • Exempt Employee Share Plan.
  • Paid Income Protection Insurance under our default Super plan.
  • Access to a broad range of learning and development programs.
  • Career break and volunteering leave.
  • Employee Assistance Program and annual Flu vaccination.
  • Lifestyle Rewards program.


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