Strategic Marketing Leader for Digital Transformation

3 days ago

Melbourne, Victoria, Australia McMillan Shakespeare Limited Full time

Making a difference in people’s lives is at the core of McMillan Shakespeare Limited’s purpose. Guided by this commitment, we deliver tailored solutions to clients and customers across Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities.

Our diverse services – from salary packaging and fleet management to disability support – aim to enhance financial wellbeing and empower aspirations. We are embarking on an exciting digital transformation project called Future of Service, which will revolutionise how employers and employees interact with their benefits.

We need a strategic marketing leader who can drive the go-to market launch across our customer and client base for our new digital experience. As a key member of the Future of Service project team, you will play a pivotal role in guiding the development and implementation of our launch framework, strategy, and execution plan.

This is a fantastic 6-month contract opportunity for someone who thrives on working with complex customer behaviour insights, has a passion for customer experience, and enjoys driving major digital transformation projects. You will work closely with our Future of Service team and vendor partners to develop and execute a comprehensive launch strategy.

Key responsibilities:

  • Collaborate with our expert partner to diagnose behavioural insights across our customer segments and develop optimised launch frameworks
  • Support research partners with primary research execution
  • Utilise our behavioural framework to develop multi-channel launch communication strategies
  • Guide asset development (copy, design, and approvals) for a successful launch
  • Manage the launch communications project plan
  • Establish launch success metrics and reporting mechanisms
  • Measure progress, evaluate results, and re-prioritise as needed
  • Engage stakeholders throughout the planning and activity process
  • Manage compliance and legal approval sign-offs
  • Liaise with Change Management to ensure internal alignment

As the ideal candidate, you will have:

  • A clear and confident communication style with senior stakeholders and external partners
  • Ability to establish rapport with stakeholders and agency partners
  • A self-starter mindset with autonomy
  • Creativity, drive, and enthusiasm in a project team environment
  • A commercial focus on measurable outcomes
  • Problem-solving skills with marketing strategies and tactics
  • Ability to manage multiple tasks and deadlines
  • A consultative and analytical mindset with business acumen

What we offer:

  • A strong people-first culture
  • Flexible/hybrid working arrangements
  • Novated lease benefits and discounts
  • 12 weeks Paid Parental leave and access to Parents Portal
  • Exempt Employee Share Plan
  • Paid Income Protection Insurance under MMSG default Super plan
  • Learning and development programs
  • Career break and volunteering leave
  • Employee Assistance Program and annual Flu vaccination
  • Lifestyle Rewards program

We strive to foster an inclusive environment where all differences are valued and respected. We encourage applications from Aboriginal and Torres Strait Islander people, individuals from diverse backgrounds, and those caring for or living with disability. Please note that all successful candidates will undergo background checks.

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