Senior Marketing Investment Analyst

2 weeks ago

Sydney, New South Wales, Australia TPG Telecom Full time
Marketing Investment Analyst

We're seeking a skilled Marketing Investment Analyst to join our team at TPG Telecom. As a key member of our Commercial Marketing team, you'll play a critical role in optimizing our marketing budget and driving business growth.

Key Responsibilities:
  • Develop and implement marketing budget plans to ensure optimal spend allocation across all TPG Telecom brands.
  • Analyze marketing return on investment (MROI) to inform data-driven decision making.
  • Own and maintain the TPG Telecom Media Mix Modelling (MMM) tool to optimize marketing spend allocation.
  • Provide post-analysis support for marketing campaigns across all layers of the marketing mix.
  • Build and maintain marketing reporting rhythms to support the marketing team and wider Consumer Team.
Requirements:
  • Strategic thinking and complex problem-solving skills.
  • Commercial acumen and analytical skills.
  • Demonstrated experience delivering in large-scale complex organizations.
  • Excellent communication and interpersonal skills.
What We Offer:
  • A dynamic and adaptable work environment.
  • Flexible hybrid working arrangements.
  • Access to a free mobile plan and NBN 100 plan.
  • Additional leave days and access to internal development opportunities.
  • Corporate partner discounts.

We're committed to creating an inclusive and diverse workplace where everyone can thrive. If you're passionate about marketing and investment, and have the skills and experience to succeed in this role, we encourage you to apply.

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