Head of Fundraising and Marketing Leader

1 month ago

Melbourne, Victoria, Australia CARE Full time

CARE Australia is seeking a highly experienced and dynamic fundraising and marketing leader to head up our direct and digital fundraising programs. This role offers a passionate individual the chance to use their extensive skills to make a real difference in the world.

  • Work with a dedicated team to support women around the globe to save lives, defeat poverty, and achieve social justice.
  • Hybrid and flexible working environment, based in Melbourne.
  • 2-year, fixed-term position.

CARE Australia works to defeat global poverty by supporting women to create lasting change in their communities around the world.

About the Role:

The Fundraising and Marketing Team is responsible for delivering growth in revenue received from the Australian public through the execution of an annual calendar of fundraising and promotional campaigns and activities. The team holds responsibility for both recruiting new supporters and for developing relationships with supporters that maximise their support to CARE.

Key Responsibilities:
  • Develop and drive CARE's fundraising and marketing strategy to achieve high-level targets and drive revenue growth.
  • Develop and optimise key programs to engage the public and drive donor acquisition, retention, upgrading, and reactivation.
  • Lead a highly engaged, target-driven, and motivated team.
  • Lead the successful development of outreach campaigns working across the full spectrum of marketing techniques, including direct marketing, public relations, social media, content marketing, traffic building, and conversion.
  • Develop an annual and multi-year fundraising and marketing budget.
  • Foster and drive a courageous culture of innovation and continuous improvement.
  • Oversee the full integration of workstreams, ensuring all campaigns are planned and executed collaboratively to maximise results.
  • Oversee the development and implementation of brand, communications, and content strategy that ensures the impact of CARE's work is communicated to key stakeholders and the general public in an effective and timely manner.

CARE Australia is proud to be an equal opportunity employer. We value diversity and encourage applications from people living with a disability and/or have lived experience of disability. We also encourage Pacific Islander people, Aboriginal and Torres Strait Islander people, and those from culturally and linguistically diverse backgrounds to apply.

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