Strategic Marketing Expert

4 days ago

Melbourne, Victoria, Australia beBeeMarketer Full time $120,000 - $180,000
About this Role

This is a senior position where your expertise significantly influences decision-making, drives marketing investments, and elevates the customer rewards program.

You will combine technical acumen with strategic vision and have the confidence to impact senior leaders.

Key Responsibilities
  • Deliver advanced insights into customer loyalty, acquisition, and e-commerce that inform strategy and drive growth.
  • Develop and maintain the marketing reporting suite, providing clear and engaging visualisations for daily performance through to executive summaries.
  • Translate technical analysis into commercial outcomes, influencing decisions across marketing, digital, and leadership teams.
  • Apply predictive and advanced analytics to model customer behaviour, forecast campaign results, and guide investment decisions.
  • Build trusted relationships across marketing, data, and analytics partners to continually improve our capability.
  • Identify opportunities to strengthen and expand the customer rewards program, increasing engagement, satisfaction, and customer lifetime value.
  • Promote a culture of data-driven decision-making within the marketing team and across the wider business.
Who You Are

You are more than an analytics expert — you are a strategic thinker who can see both the detail and the bigger picture.

You balance technical excellence with commercial acumen, and you know how to use insights to tell a story that inspires change.

You thrive in fast-paced, evolving environments and have the confidence to influence senior stakeholders.

You bring:

  • Proven experience in analytics, ideally within retail or e-commerce.
  • A track record of impacting marketing and customer strategies through insights.
  • Advanced capability in data visualisation tools and Google Analytics 4.
  • Strong skills in forecasting, predictive modelling, and customer behaviour analysis.
  • Excellent communication and storytelling skills, with the ability to present complex insights simply.

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