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Digital Acquisition Strategist
2 weeks ago
We are seeking a Digital Marketing Specialist to join our team. In this role, you will be responsible for driving digital marketing campaigns across Australia and New Zealand markets, with a focus on user acquisition.
Key Responsibilities:- Develop and execute digital acquisition campaigns across Australia and New Zealand markets, with a focus on user acquisition.
- Manage day-to-day operations of performance marketing channels including search, social, and app store advertising.
- Monitor campaign performance, optimize budgets, and make recommendations for improvement.
- Collaborate with the broader marketing team to ensure alignment between digital initiatives and overall brand strategy.
- Develop testing frameworks to continuously improve conversion rates and reduce acquisition costs.
- Provide regular reporting on key performance metrics and actionable insights.
- 2-4 years' experience in digital marketing with hands-on campaign management experience.
- Demonstrated experience with paid social, paid search, and/or app campaigns.
- Understanding of marketing analytics and attribution models.
- Experience with digital marketing platforms (Google Ads, Meta Ads, Apple Search Ads).
- Familiarity with analytics tools such as Google Analytics or similar.
- Career Advancement: Opportunities for internal growth and professional development.
- Prime Office Location: Centrally located office with convenient access to shopping and dining.
- Be Part of a Global Powerhouse: Join a global leader in money transfer services and make an impact that resonates worldwide.
- Birthday Leave: Celebrate your special day off work.
