Digital Commerce Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeExperience Full time $120,000 - $160,000

Job Title: Digital Experience Lead - Search and Shelf

About the Role

We are seeking a highly skilled Digital Experience Lead to drive superior brand experiences across our portfolio of powerhouse brands. In this role, you will lead the discoverability strategy to deliver optimal digital consumer experiences. This includes maximizing our digital shelf presence through optimised product content to enhance the shopper experience, as well as leading the search strategy (paid + organic) to drive visibility and increase conversion.

Key Responsibilities
  • Lead the wider digital shelf strategy to drive eCommerce growth and superior brand experience, working with cross-functional teams and customers
  • Lead overall retailer search strategy, supported by agency, managing budgets and bids, optimizing account configuration, keyword targeting and reporting/insights
  • Oversee the development of best-in-class A+ Content and Product Detail Page (PDP) management, including Above-the-Fold (ATF) and Below-the-Fold content, for all key retailer websites and internal platforms to maximize conversion and brand storytelling
  • Identify optimisation opportunities across the digital shelf to ensure high visibility, discoverability, and purchase intent on retailer platforms, collaborating closely with Brand Marketing and Customer Development teams.
  • Drive online revenue growth across major retailers by ensuring optimal digital shelf presentation and continuous content optimization
Requirements
  • Bachelor's degree
  • 7+ years work experience with focus on digital commerce and paid search (FMCG retail search preferred), digital shelf or similar directly related experience
  • Established and proven search experiences on retailer platforms
  • Proficient in the English language

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