Digital Brand Marketing Specialist

1 week ago

Sydney, New South Wales, Australia beBeeCustomer Full time $120,000 - $155,000
Job Opportunity

As a Digital Customer Experience Manager you'll have the opportunity to drive our iconic brands in the implementation of their digital brand marketing strategy, partnering the media, e-commerce and brand teams with leading development, execution and campaign activation helping further the brand digital ecosystem across a core strategic portfolio.

As part of the CX team responsible for upskilling the broader marketing team & bringing best in class outside thinking in you will lead the social media (owned & earned) strategic development. To do this effectively you will have a passion for social media & strong experience in developing & executing social strategies.

Key Responsibilities:

  • Lead end-to-end digital brand experience, ensuring consistent execution through full consumer journey across all touchpoints (right person, right content, right time, right place, right cost).
  • Drive singular online brand strategy, working with broader brand team, media team and ecomm team to ensure reach across paid, earned, owned digital touchpoints and clear harmonisation with eCommerce strategy.
  • Build & develop our broader teams understanding of digital, driving active learning culture and 'democratisation' of digital understanding.
  • End-to-End ownership of Website & Social Media strategy, including content creation, KPIs, consumer engagement, and manage relevant partner agencies, with particular focus on enhanced consumer experience and consistency across touchpoints, campaigns.

Requirements:

  • Minimum University educated (to bachelor's level) in a Commercial Subject preferred but not essential
  • You are coming from a brand marketing position with approximately 4 years experience
  • Digital campaign activation experience, across multiple touchpoints, social, website, paid/owned/earned.
  • Ability to demonstrate outstanding commercial skills and potential, developed preferably within an FMCG environment.
  • You are confident and comfortable presenting to colleagues at all levels

What We Offer:

  • Career progression opportunities locally and internationally with a globally recognised company
  • Family friendly policies, including 26 weeks paid parental leave
  • Competitive yearly performance bonus structure
  • Yearly business paid conference trips
  • Ongoing development and support, including online learning as well as training sessions.

At Reckitt Health we strive to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

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