Elevate Our Brand: Digital Marketing Specialist

1 day ago


Sydney, New South Wales, Australia beBeeDigitalMarketing Full time US$25,132 - US$64,500
About This Role

We are seeking a creative Digital Marketing Specialist to elevate our brand's online presence.

This role allows you to take ownership of our social media strategy, content creation, and digital engagement. You will manage and grow our online presence, create high-quality video and photo content, and drive brand awareness across various digital channels.

The ideal candidate will have a mix of responsibilities, with 50% of their time spent in the office and the other 50% onsite—capturing dynamic content at events and on-location assignments.

Key Responsibilities:

  • Content Creation: Develop visually captivating digital content for our social media platforms (Instagram, Facebook, TikTok, etc.) to highlight fashion trends.
  • Campaign Management & Brand Marketing: Plan and execute digital marketing campaigns that align with our brand identity and business goals.
  • Social Media Management: Grow and maintain our social media presence by curating and creating compelling content, interacting with followers, and staying updated on industry trends.
  • Influencer Collaboration: Identify and collaborate with influencers and content creators to extend our brand reach and increase engagement.
  • Analytics & Reporting: Monitor and analyze campaign performance using analytic tools, providing insights and recommendations for optimization.
  • SEO: Strong expertise in SEO to lead and optimize website performance.

Requirements:

  • A degree in Marketing, Digital Media, or a related field.
  • 2-3+ years of hands-on experience in digital content creation and marketing.
  • Solid knowledge of SEO, SEM, and other digital marketing techniques.
  • User Experience (UX) design skills.
  • Proficiency with analytics tools to measure and report on campaign performance.


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