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Senior Brand Leader
3 weeks ago
As a key member of the marketing team, you will be responsible for leading a premium brand in Australia, driving growth and achieving sales & marketing objectives.
Main Responsibilities:- Create and execute annual brand strategies, collaborating with internal stakeholders and external agencies.
- Support senior colleagues to deliver a long-term growth plan.
- Contribute to new product development strategies for future growth, including commercially viable RTD propositions.
- Develop and implement comprehensive brand campaigns in partnership with internal teams.
- Lead media, earned, and experiential activity for the brand.
- Develop and leverage sponsorship partnerships and experiential platforms to maximize each property.
- Build effective working relationships with commercialization teams to gain input, alignment, and support on brand plans.
- Communicate brand standards, plans, strategy, and programs to key stakeholders.
- Regularly review and report on brand performance and health to identify market opportunities.
- Minimum 3 years experience in consumer marketing with proven ability in brand marketing.
- Tertiary qualifications (Commerce or Business with Marketing Major preferred).
- Liquor industry experience valued but not essential.
- Knowledge and understanding of mass communication processes and sponsorship platforms.
- Ability to use creative marketing techniques effectively.
- Experience in bringing new products to market, including cross-functional project team involvement.
