Senior Brand Leader

2 hours ago

Sydney, New South Wales, Australia beBeeBrand Full time $175,000 - $215,000

Job Title:

Senior Brand Leader

We are seeking a highly skilled and experienced leader to drive the strategic direction of our brand. This is a rare opportunity to take full ownership of the brand, repositioning it for growth.

The successful candidate will develop deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and communication strategy across Australia and New Zealand.

This role offers not only the chance to shape the future of the brand but also to experience tremendous professional growth and learning in a fast-paced, dynamic environment where your leadership will make a lasting impact.

  • Trends and Insights: Develop a deep understanding of category and consumer trends to create innovative, long-term brand strategies.
  • Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success.
  • Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs.
  • Communication: Lead communication strategies and rolling 12-18 month media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI.
  • Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture.

Key Qualifications:

  • Education: Bachelor's degree in marketing or commerce, or related field.
  • Experience: Minimum 5 years' experience working within either FMCG and/or the pharmacy industry.
  • Skillset: Demonstrated strengths in leading brand strategy and execution coupled with comprehensive understanding of brand planning and innovation management.
  • Pasison: Demonstrated passion for brands with consumer-centric mindset.
  • Commercial skills: Strong project management and cross-functional leadership skills. Commercially & financially savvy including sales and margin tracking, and advertising & promotion effectiveness.
  • Soft Skills: Superior written and verbal communication skills, highly organized, with keen attention to detail and can work effectively within time constraints.

Accountabilities:

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