Content Strategy Lead

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $130,000 - $140,000

Our team is seeking a skilled Content Marketing Manager to drive our go-to-market efforts and build trust with business owners, CFOs, and operations leaders.

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We're looking for a professional who can create high-quality content that resonates with our target audience. As a Content Marketing Manager, you will be responsible for leading the creation and execution of content strategies that drive real demand.

  • Develop and implement content plans that align with customer needs and industry trends.
  • Collaborate with product, sales, customers, and partners teams to gather feedback and shape our content strategy in line with customer demand.
  • Write or manage the production of customer stories, thought leadership pieces, and short videos leveraging modern tools such as Riverside, Canva, Gen AI.

Key Responsibilities:

  • Host and produce webinars and podcasts with customers, partners, and subject matter experts to grow and engage our audience.
  • Collaborate with product, sales, customers, and partners teams to gather feedback and shape our content strategy in line with customer demand.
  • Write or manage the production of customer stories, thought leadership pieces, and short videos leveraging modern tools such as Riverside, Canva, Gen AI.
  • Manage a content backlog and events calendar that aligns with product launches, industry events, campaigns, and partner enablement.

Requirements:

  • You are a strong communicator and storyteller.
  • You can translate complex operational/financial concepts into clear, engaging narratives.
  • You're comfortable interviewing customers, partners, or SMEs and pulling out the gold.
  • You're proactive and have a bias for action.

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