Building a Sustainable Lifestyle Content Strategy

2 days ago

Sydney, New South Wales, Australia beBeeLifestyle Full time $120,000 - $170,000
Content Director Lifestyle

This strategic, client-facing role involves overseeing the production of lifestyle content for a major retailer.

The role includes shifting the category from health and beauty to a broader lifestyle focus, shaping strategy and publishing models for growth. Collaboration with senior leaders and cross-functional teams is essential to ensure content is audience-led, insights-driven, and aligned with business objectives.

Responsibilities:

  • Lead quarterly production of a magazine, from ideation to publishing.
  • Oversee digital lifestyle content aligned with customer needs and strategic goals.
  • Drive creative content ideation across beauty, health, wellness, and commercial opportunities.
  • Collaborate with SEO and strategy teams to optimize content performance.
  • Work with stakeholders to grow the lifestyle category and define commercial strategies.
  • Manage and mentor a small team, developing workflows and processes.

Requirements:

  • Senior content strategist with experience in lifestyle, beauty, health, or wellness publishing.
  • Experience working directly with clients and aligning creative output with commercial goals.
  • Skilled in leading print and digital content creation.
  • Experience managing creative teams collaboratively.
  • Comfortable using data, insights, and SEO for strategy.
  • Detail-oriented, deadline-driven, passionate about content quality.

Key Skills:

  • Lifestyle content creation
  • Digital content optimization
  • Team management
  • Strategy development
  • SEO expertise

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