Promotion and Offer Strategist

4 weeks ago


Melbourne, Victoria, Australia Xero Full time
About the Role

We are seeking a skilled Promotion and Offer Strategist to join our team at Xero. As a key member of our marketing department, you will play a crucial role in developing and executing effective promotions and offers to attract and retain customers.

Key Responsibilities:
  • Support the development and execution of a comprehensive promotion and offer strategy aligned with New MRR and ARPU growth targets.
  • Program-manage the launch, monitoring, and reporting of promotions in partnership with regional Marketing teams.
  • Create and manage a promotional calendar, ensuring timely execution of offers and promotions.
  • Work with Performance Marketing and Customer Engagement to develop creative assets and marketing materials to support promotions in a scalable way.
  • Monitor and analyze the performance of promotions and offers, providing regular reports and insights to drive optimization.
  • Identify opportunities for segmentation and personalization of offers to improve targeting and effectiveness.
What You'll Bring
  • Strong background in Growth, Performance Marketing, CRM, or Product with a focus on promotions optimisation.
  • Experience running similar marketing programs is highly desirable.
  • Proficient in A/B testing, multivariate testing, and statistical analysis.
About Xero

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. Our purpose is to make life better for people in small business, their advisors, and communities around the world.

We offer a range of benefits to support your well-being and career development, including generous paid leave, employee assistance program, health insurance, life insurance, income protection, wellbeing and sports programs, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits.



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