Promotion and Offers Strategist

2 days ago


Melbourne, Victoria, Australia Xero Full time
Promotion and Offers Manager Role Overview
Xero is a leading platform that empowers small businesses and their accounting and bookkeeping advisors to grow and thrive. As a key member of our team, you will play a vital role in supporting the development and execution of effective promotions and offers to attract and retain customers.

Key Responsibilities
• Collaborate with cross-functional teams, including marketing, product, and sales, to create compelling offers and campaigns that drive business objectives and meet customer needs.
• Partner with Applied Science to determine the optimal methods to measure promotions ROI, marginal efficiency, and impact on long-term LTVs.
• Work with Performance Marketing and Customer Engagement to deploy promotions at scale across all touchpoints (paid channels, landing pages, emails/in-product notifications, and more).

What You'll Bring
• Strong background in Growth, Performance Marketing, CRM, or Product with a focus on promotions optimisation
• Experience running similar marketing programs is highly desirable
• Proficient in A/B testing, multivariate testing, and statistical analysis
• SQL knowledge is highly preferred

Why Xero?
Xero offers a range of benefits, including generous paid leave, dedicated well-being support, health insurance, life insurance, and income protection, as well as opportunities for career development and growth.

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