Digital Media Strategist

2 days ago

Sydney, New South Wales, Australia beBeeGrowth Full time $80,000 - $120,000
Overview

Mamamia is a leading women's media group with the core purpose of making the world a better place for women and girls. The company reaches seven and a half million women each month across written, video, and social platforms.

Role

The Social Media Growth Lead will oversee and implement our social media strategy across various platforms. This role requires expertise in digital publishing and news sense to drive engagement, expand audience reach, and enhance brand awareness.

Responsibilities
  • Develop a comprehensive growth strategy for social platforms by collaborating with key stakeholders in editorial and audience growth.
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
  • Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.
  • Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
  • Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
Qualifications / What you'll bring
  • A minimum of 5 years of demonstrated experience in digital media management with a track record of successful social media strategies.
  • Strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • Experience in leading and managing a social media team with the ability to delegate tasks and drive team success.
  • Strategic thinking and innovative approach to develop social media strategies aligned with business goals and audience interests.
Benefits
  • Flexible working conditions.
  • A day off to celebrate your birthday.
  • Additional leave for years of service.
  • Paid parental leave.
  • Opportunity to work for a purpose-driven company.

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