Digital Content Strategist

1 day ago

Sydney, New South Wales, Australia beBeeStrategist Full time
Job Description

We're seeking a highly skilled Digital Content Strategist to oversee and implement our social media strategy across various platforms. Your expertise in digital publishing and news sense will be crucial in driving engagement, expanding our audience reach, and enhancing brand awareness.


About the Role
  • Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
  • Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
  • Regularly monitor performance and adjust strategy for all brand, show, and sub-brand channels.

Required Skills and Qualifications
  • A minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
  • A strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • Experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
  • The ability to think strategically and develop innovative social media strategies aligned with business goals and audience interests.
  • Excellent communication skills, with the ability to effectively communicate with team members, stakeholders, and external partners.

Benefits
  • A collaborative culture that fosters innovation and creativity.
  • A flexible working environment that allows for work-life balance.
  • Access to professional development opportunities to enhance your skills and knowledge.
  • A competitive salary and benefits package.

Others

We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience. If you're a motivated and experienced Digital Content Strategist looking for a new challenge, we'd love to hear from you.

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