Regional Communications Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeCommunications Full time $127,544 - $163,937
Job Overview:

Sinch is a global leader in the market for Communication Platforms as a Service (CPaaS) and mobile customer engagement.

We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.

With presence in over 60 countries, we have established ourselves as experts in providing seamless communication solutions.

The role of Communications Manager, APAC will be instrumental in shaping and amplifying our brand reputation, driving thought leadership, and ensuring consistent messaging across media, PR, internal communications, and digital channels.

  • Main Responsibilities:
  • CORPORATE COMMUNICATIONS & PR
    • Develop and execute a regional communications strategy aligned with our business objectives in APAC.
    • Lead media relations efforts on behalf of Sinch, securing coverage in top-tier tech, business, and telecom publications.
    • Collaborate with PR agencies to craft press releases, bylines, and thought leadership content that highlight our innovations.
    • Monitor industry trends and competitor activities to continuously refine our PR strategies.
    • Serve as a spokesperson when required and provide media training for executives.
  • EXECUTIVE COMMUNICATIONS
    • Build executive visibility by developing external communications strategies for APAC leadership, including media engagement, speaker opportunities, and social amplification.
    • Partner with senior leaders to develop compelling narratives that align with our regional strategy and growth ambitions.
    • Create high-impact executive materials including speaking points, op-eds, keynote decks, and briefing documents for media interviews, industry forums, and customer events.
    • Manage executive social media presence and content, ensuring consistent, timely, and authentic engagement that reinforces thought leadership and brand credibility.
  • INTERNAL COMMUNICATIONS
    • Design and implement internal communication programs that keep employees in APAC informed, aligned, and connected to our strategic goals.
    • Partner with HR and leadership to disseminate company announcements, foster a strong company culture, and manage change communications.
    • Support change communications, employer branding, and employee engagement initiatives across multiple internal channels.
  • CONTENT & THOUGHT LEADERSHIP
    • Work closely with content marketing teams to support the development of compelling, high-impact content for APAC markets.
    • Collaborate with subject matter experts to shape regional thought leadership narratives that position us as a leader in CPaaS and customer communications.
    • Oversee corporate and local social media channels across APAC, ensuring content is brand-aligned, market-relevant, and timely.
    • Support executive thought leadership programs across social and owned channels, ensuring high-quality, consistent messaging that elevates regional leadership.
  • CRISIS & REPUTATION MANAGEMENT
    • Lead the development of proactive and reactive communications strategies to manage reputational risk and support business continuity.
    • Collaborate with stakeholders to respond to issues swiftly and consistently, ensuring clear alignment across channels and teams.
    • Monitor media, industry, and regulatory landscapes to anticipate and prepare for potential reputational challenges.
  • STAKEHOLDER ENGAGEMENT
    • Work closely with regional leadership, marketing, sales, and product teams to ensure a consistent communications strategy.
    • Engage with industry bodies, regulatory stakeholders, and key partners to reinforce our positioning in the APAC market.

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