Ecommerce Specialist/Front End Developer

1 week ago

Brunswick East, Victoria, Australia Eva Full time
About Eva

We are a Melbourne-born B Corp, accelerating towards helping more people feel at home with Eva. Our diverse culture is focused on employee engagement and development.

We value honesty and authenticity and work together with humility to make things happen. When the team wins, we all win.

Day-to-Day Like?

This is a newly created hybrid role reporting to the Senior Marketing Manager. You will oversee the daily operations of the AU & NZ websites, manage onsite content, and own the user experience, ensuring a smooth and effective performance. Your responsibilities include optimising conversion, supporting customer journeys, and increasing key ecommerce metrics.

You will work closely with the marketing team to optimise on-site SEO, PPC, email marketing, and ensure the website is engaging, up-to-date, and aligned with brand guidelines. You will also collaborate with customer support to address site-related issues and enhance the customer journey.

Key Responsibilities:

  • Web Merchandising & Content Management
    • Manage the end-to-end ecommerce operations, including website content and campaigns, onsite messaging and merchandising with a focus on driving revenue and trade.
    • Collaborate with the marketing team to optimise on-site SEO, PPC, email marketing, and ensure the website is engaging, up-to-date, and aligned with brand guidelines.
    • Work with customer support to address site-related issues and enhance the customer journey.
    • Own and resolve any front-end operational issues of the website.
    • Lead new website projects, features, functionalities, and updates, bringing development expertise where needed to improve the customer journey.
    • Manage third-party apps and integrations, troubleshooting any issues that arise to ensure smooth website performance.
    • Own site documentation, workflows and technical management processes (SOPs).
  • CRO & Reporting
    • Lead A/B testing and Conversion Rate Optimisation (CRO) initiatives to continually improve the user experience and maximise conversion rates with intuitive design and engaging content. This includes owning the testing roadmap and set up, monitoring, analysis and presentation of results.
    • Regularly conduct site maintenance and analyse website performance using Google Analytics, Shopify Plus, Hotjar and any other tools to identify trends and ensure all customer flows & conversion paths are optimised.
    • Create dashboards and reports, highlighting KPIs such as sales, website engagement, and conversion rates for the AU & NZ websites.
Requirements

We're looking for someone with a strong understanding of e-commerce best practices, SEO, UX/UI, and online merchandising. Ideally, you have 3 years' experience in ecommerce, preferably with a focus on Shopify Plus.

You should be highly analytical, results-driven, creative, customer-centric and tech-savvy. Experience working with marketing teams on campaigns and promotions across a number of channels is essential. Excellent project management skills and multitasking skills are also required.

We offer a competitive salary of $100,000 - $120,000 per annum, plus flexible work arrangements, annual company-wide Rest and Recover day, team events, free anniversary mattress and sweet family/friend discounts, support for any course, conference or training that will help us mutually grow, and an autonomous work environment where there is never a regular 'days work'.

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