Activation Strategist

7 days ago

Sydney, New South Wales, Australia beBeeActivation Full time $80,000 - $140,000
Job Description

The role of a Shopper Activation Manager is to spearhead strategic thinking and executional best practices across shopper messaging, point of sale (physical and digital), and shopper marketing programs designed to drive further brand loyalty and impact sales in store.

Key Responsibilities:
  • Develop and execute the Personal Care Shopper Strategy and instore Execution Plan.
  • Execute the Personal Care Shopper Strategy for growth planning by channel, ensuring the plans adhere to Brand Playbooks and deliver to the principle of SOBG.
  • Collaborate with Strategic Shopper Activation Manager, Sales, Marketing & retailers to develop the Personal Care Portfolio and Retailer-specific shopper engagement opportunities through understanding of shopper missions & profiles.
  • Aid development of the shopper elements of Personal Care IMC briefs.
  • Identify opportunities for competitive advantage and/or areas of risk for our Personal Care brands through rigorous monitoring and assessment at all shopper touch-points.
  • Assess the activities of our competitors.
  • Execute Personal Care Brand visibility at HCP Conferences and Retailer Events.
  • Timely production of all Personal Care brand assets including retailer online, catalogues, POS, permanent stands and retailer merchandising units.
  • Work to KPI's for shopper engagement programs & Track performance/ROI in partnership with CBI.
Required Skills and Qualifications:
  • Bachelor Business and Marketing preferable.
  • Relevant experience (2+ years) in Shopper Marketing, Commercial and/or Brand Management in FMCG/CPG industries.
  • Experience in activations and shopper campaigns within Key Accounts.
  • Previous experience on managing projects as well as experience working with creative agencies and/or production agencies.
  • Detailed understanding of consumer, shopper and customer needs/dynamics.
  • Previous experience managing budgets and relevant monthly processes.

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