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Social Media Marketing Specialist

2 months ago

Melbourne, Victoria, Australia Programmed Full time
Job Summary

We are seeking a highly motivated and creative Social Media Coordinator to join our team at Programmed. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our business objectives.

Key Responsibilities
  • Content Creation: Develop, schedule, and publish engaging content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
  • Social Media Campaigns: Assist in the development and execution of social media campaigns and promotions that drive brand awareness and engagement.
  • Brand Consistency: Collaborate with the marketing team to ensure brand consistency in all social media communications.
  • Blogging: Create high-quality blog posts that showcase our expertise and thought leadership.
  • Influencer Partnerships: Reach out to influencers and content creators to develop content and partnerships that align with our brand values.
  • Graphic Design: Utilize graphic design capabilities to create, resize, and redesign imagery to suit the relevant platform.
  • Content Calendar: Work with the marketing team to create a content calendar that ensures consistent and timely posting.
  • Industry Trends: Stay updated on industry trends and emerging social media platforms, identifying opportunities for innovation.
  • Team Collaboration: Coordinate with graphic designers, copywriters, and other team members to create high-quality content.
Qualifications
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: Proven experience in social media management or a similar role.
  • Skills: Strong understanding of social media platforms, tools, and analytics. Excellent written and verbal communication skills. Creative mindset with the ability to generate unique content ideas.
  • Software Proficiency: Proficiency in graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
What We Offer
  • Opportunity for Growth: Opportunity to work with a passionate and creative team.
  • Professional Development: Professional growth and development opportunities.
  • Inclusive Culture: A vibrant and inclusive workplace culture.