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Digital Marketing Activation Specialist
2 months ago
Paxus - Technology + Digital Talent is seeking a highly skilled Digital Marketing Activation Specialist to join our team. As a key member of our digital marketing team, you will be responsible for leading and optimizing digital marketing campaigns across various channels.
Key Responsibilities- Campaign Execution
- Develop, launch, and manage high-impact performance marketing campaigns on platforms such as Google Search, Display, Video, Bing Ads, Facebook, Instagram, LinkedIn, TikTok, Snapchat, and X.
- Optimize ad creatives, set precise targeting parameters, and oversee budget management to ensure campaign success.
- Create and implement strategic marketing plans that align with client goals and budgets, covering PPC, social media advertising, and display advertising.
- Serve as the primary contact for clients, understanding their business objectives and KPIs.
- Provide regular updates and strategic recommendations based on campaign performance.
- Track and analyze campaign performance using analytical tools such as Google Analytics and Facebook Business Manager.
- Measure and interpret key metrics like KPIs, conversion rates, CTRs, and ROAS to drive continuous improvement.
- Supervise and guide a team of digital marketers and media buyers to ensure alignment with campaign objectives and high-quality execution.
- Oversee and allocate campaign budgets effectively to maximize performance and ROI.
- Ensure budgets are monitored and optimized to deliver the best results.
- Ensure client KPIs are met across all channels and foster client retention by achieving performance targets.
- Contribute to business growth through research, proposal development, and pitch presentations.
- Experience: Minimum of 3 years in digital marketing with a focus on performance channels.
- Expertise: Extensive knowledge of paid search and social media advertising.
- Analytical Skills: Proficient in using data analysis tools for tracking and improving campaign performance.
- Budget Management: Proven track record of effective budget management and optimization.
- Project Management: Strong capabilities in planning, executing, and monitoring multiple campaigns.
- Communication: Excellent skills for presenting campaign insights and strategies clearly.
- Work Flexibility: Hybrid work arrangement with 2-3 days in the office and the rest from home.
- Team Environment: Enjoy a relaxed and collaborative team culture.
- Professional Growth: Opportunities for career development and industry engagement.
