Brand Strategist

14 hours ago

Melbourne, Victoria, Australia beBeeBrand Full time $50,000 - $80,000

Job Title: Brand Strategist

Key Responsibilities
  • Develop and execute comprehensive brand strategies to enhance brand awareness, loyalty, and business growth.
  • Design and manage integrated marketing communications (IMC) campaigns to promote the company's brands.
  • Maintain and create brand assets, including website content and promotional materials, ensuring consistency with brand guidelines.
  • Analyze market research and consumer insights to inform branding strategies.
  • Collaborate with cross-functional teams to ensure brand consistency across all channels and initiatives.
  • Evaluate brand performance metrics and adjust marketing strategies as needed to optimize campaign effectiveness.
Requirements
  • Bachelor's degree or higher in Marketing, Business, or a related field.
  • Excellent communication and interpersonal skills with the ability to influence and collaborate across functions and levels.
  • Strong understanding of brand development strategies and marketing trends.
  • Analytical skills with the ability to interpret data, metrics, and consumer behavior insights.
  • Experience in conducting market research and turning insights into practical strategies.
  • Leadership and project management abilities.
  • Proficiency in relevant software applications.
About the Role
  • This is an entry-level position.
  • It is a full-time job.
  • The job function is in Marketing, Sales, and Business Development.
  • The industry is Computers and Electronics Manufacturing.
Skills and Qualifications
  • Familiarity with marketing analytics tools and design platforms.
  • Able to work independently and collaboratively as part of a team.
  • Excellent problem-solving and time-management skills.

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