Senior Brand Ambassador

1 day ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $140,000
Marketing Strategist Role

We are seeking a Marketing Strategist to drive our marketing efforts. The successful candidate will develop and deliver engaging marketing content across multiple platforms to promote our brand and product offerings.

Responsibilities:
  • Develop and implement advertising strategies and campaigns aligned with business objectives.
  • Provide expert advice on effective advertising approaches to reach target audiences and enhance brand visibility.
  • Manage the end-to-end production of advertising materials, including coordination of artwork, copywriting, media scripts, TV/film production, and media placement.
  • Conduct market research and analyse trends to assess demand and customer behaviour for new and existing products and services.
  • Formulate and execute comprehensive marketing plans, objectives, and policies to drive business growth.
  • Identify new market opportunities by commissioning and evaluating market research for both current and future offerings.
  • Offer strategic recommendations across the full marketing mix, including product development, pricing, promotion, distribution, and sales strategies.
  • Plan, create, and manage content across digital platforms to maximise engagement and brand presence.
  • Apply statistical and data modelling techniques to assess the profitability of various pricing and marketing strategies.
  • Monitor marketing performance metrics, generate regular reports, and provide actionable insights for continuous improvement.
Required Skills and Qualifications:
  • Minimum 3 years' experience in a similar role or industry
  • Bachelor's degree in Marketing or a related field
  • Strong written and verbal communication skills with a keen eye for detail
  • Hands-on experience managing a Shopify retail store platform is highly valued
  • Demonstrated expertise in generating and optimising email marketing campaigns through Klaviyo
  • Strong experience with Google Ads, Facebook Ads, and Instagram Ads
  • Solid experience in creating and managing social media content, including the production of photos and videos that engage and inspire customers
  • Experience writing and publishing customer-focused blogs is an asset
  • Excellent communication skills, with the ability to effectively interact with stakeholders
  • A self-starter who thrives in a collaborative environment and works well independently

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