Social Media Content Strategist
2 weeks ago
Join Country Road Group, a leading Australian retail company, as a Social Media Content Strategist. This role offers a competitive salary of $80,000 - $110,000 per annum.
About UsWe are Mimco, a design-led brand with an obsession for accessories. Born in Melbourne, we create contemporary designs that empower individual style and self-expression.
As a member of our team, you will be part of our House of Brands, which includes Country Road, Trenery, and Witchery.
Job DescriptionThe successful candidate will support the PR & Social Manager in implementing test-and-learn strategies to drive engagement, brand presence, and community growth across social media platforms. Key responsibilities include:
- Providing strategic recommendations for social media, including defining channel roles based on brand pillars and evolving strategy as needed;
- Overseeing the creation and sharing of the organic social media schedule to ensure timely content delivery;
- Driving the development and execution of content strategy across various social platforms;
- Collaborating with internal and external teams to create engaging content, including writing copy and sourcing imagery;
- Making recommendations on optimal content posting times and scheduling to maximise engagement and performance;
- Setting up new social media channels and optimising existing ones as required;
- Developing comprehensive community management plans and guidelines.
To succeed in this role, you will need:
- A proven track record in developing and delivering successful organic social media campaigns;
- Professional experience managing commercial social media channels;
- In-depth technical knowledge of social media insights platforms and analytics tools;
- Strong attention to detail and analytical skills;
- Outstanding written and verbal communication skills.
We offer a range of benefits, including:
- Generous employee discounts across our House of Brands;
- Seasonal clothing allowance;
- An additional day of leave for your birthday;
- An industry-leading Parental Leave Program;
- Flexible working arrangements;
- An annual learning calendar to support ongoing development;
- Support for community partnerships through our Corporate Social Responsibility Program.
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