Social Media Content Strategist

2 weeks ago


North Melbourne, Victoria, Australia Country Road Group Full time

Join Country Road Group, a leading Australian retail company, as a Social Media Content Strategist. This role offers a competitive salary of $80,000 - $110,000 per annum.

About Us

We are Mimco, a design-led brand with an obsession for accessories. Born in Melbourne, we create contemporary designs that empower individual style and self-expression.

As a member of our team, you will be part of our House of Brands, which includes Country Road, Trenery, and Witchery.

Job Description

The successful candidate will support the PR & Social Manager in implementing test-and-learn strategies to drive engagement, brand presence, and community growth across social media platforms. Key responsibilities include:

  • Providing strategic recommendations for social media, including defining channel roles based on brand pillars and evolving strategy as needed;
  • Overseeing the creation and sharing of the organic social media schedule to ensure timely content delivery;
  • Driving the development and execution of content strategy across various social platforms;
  • Collaborating with internal and external teams to create engaging content, including writing copy and sourcing imagery;
  • Making recommendations on optimal content posting times and scheduling to maximise engagement and performance;
  • Setting up new social media channels and optimising existing ones as required;
  • Developing comprehensive community management plans and guidelines.
Required Skills and Qualifications

To succeed in this role, you will need:

  • A proven track record in developing and delivering successful organic social media campaigns;
  • Professional experience managing commercial social media channels;
  • In-depth technical knowledge of social media insights platforms and analytics tools;
  • Strong attention to detail and analytical skills;
  • Outstanding written and verbal communication skills.
Benefits

We offer a range of benefits, including:

  • Generous employee discounts across our House of Brands;
  • Seasonal clothing allowance;
  • An additional day of leave for your birthday;
  • An industry-leading Parental Leave Program;
  • Flexible working arrangements;
  • An annual learning calendar to support ongoing development;
  • Support for community partnerships through our Corporate Social Responsibility Program.


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