Content Strategist

7 hours ago


Melbourne, Victoria, Australia TENNIS AUSTRALIA Full time

Tennis Australia is a leading sports governing body, entertainment and media production house in Asia-Pacific, employing passionate people from diverse fields. We're seeking a dynamic Content Strategist to bolster our year-round influencer marketing strategy.

About the Role

As a Content Strategist, you'll be integral in identifying and collaborating with influencers and content creators to amplify tennis awareness across Australia and key tournaments. You'll research and develop relationships with potential partners, ensuring mutual understanding of collaboration goals.

  • Develop and maintain a database of potential influencers and creators
  • Collaborate with Marketing, PR, and Content teams to create engaging campaigns
  • Lead influencer engagement efforts for major tennis events, including the Australian Open
Required Skills and Qualifications

To succeed in this role, you'll need:

  • Proven experience in influencer marketing or related field
  • Proficiency in social media platforms, including Instagram, Facebook, Threads, X, TikTok, and YouTube
  • Strong writing, editing, and storytelling skills
  • Paid social media experience, running ads on Meta channels, X, and/or TikTok
Benefits

We offer a range of benefits, including:

  • Career development opportunities
  • Tickets to the Australian Open
  • Health and wellbeing activities through our Thrive program
  • Onsite gym and tennis facilities
  • Flexible working practices
  • A range of discounts from our sponsorship partners

The estimated salary for this role is $60,000-$80,000 per annum, depending on experience. If you think you have what it takes to drive our influencer marketing strategy forward, we'd love to hear from you.


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