B2B Growth Marketing Strategist

3 days ago


Melbourne, Victoria, Australia beBeeMarketing Full time $155,000 - $220,000
Job Description:

The Senior Marketing Specialist plays a key role in driving business growth and customer engagement through impactful marketing campaigns. This senior-level position is responsible for leading the development and execution of strategic marketing initiatives to enhance brand performance.

With a focus on B2B growth opportunities, this role manages end-to-end marketing campaigns across multiple channels, leveraging data insights to optimise results. The ideal candidate will have a minimum of 8 years experience in a similar role, with a proven track record of delivering successful integrated marketing strategies that drive engagement and measurable outcomes.

This senior specialist will work closely with internal and external stakeholders to ensure alignment with business objectives, while mentoring junior team members to achieve their full potential. Key responsibilities include developing and executing comprehensive marketing plans, managing budgets, and collaborating with cross-functional teams to deliver high-impact campaigns.

Required Skills and Qualifications:
  • Strategic and results-driven marketing professional with a passion for delivering impactful B2B campaigns.
  • Minimum 8 years experience in a similar role, with extensive expertise in commercial and behaviour change marketing.
  • Proven ability to develop and execute integrated marketing strategies that drive engagement and measurable outcomes.
  • Strong stakeholder management skills, with the ability to build and maintain effective relationships with internal and external partners.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits:

At VicRoads, we offer a range of benefits to support your personal and professional growth, including salary packaging, Fitness Passport discounts, and flexible working arrangements. We also provide opportunities for professional development, paid parental leave, and a supportive work environment that fosters innovation and diversity.

Others:

We value innovation and diversity at VicRoads, and are committed to creating a workplace that is inclusive and respectful of all employees. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.



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