Freelance B2B Content Strategist

4 weeks ago

Melbourne, Victoria, Australia Yomi Full time
Overview

Freelance B2B Content Strategist role at Yomi. Hire Digital is seeking an experienced B2B Content Strategist (Freelance, Remote) to join our team. This position focuses on creating and implementing a strong content strategy that strengthens our brand presence in the B2B tech industry, particularly through LinkedIn and SEO-driven content.

Location: Melbourne, Victoria, Australia

Responsibilities
  • Create a comprehensive B2B content strategy, prioritizing LinkedIn and our content hub to engage technology decision-makers and business leaders.
  • Conduct thorough keyword research to optimize content for search engines, ensuring maximum visibility and engagement.
  • Produce and curate high-quality, engaging content tailored to our target audience, enhancing brand authority and driving business objectives.
  • Perform market research to identify content needs, trends, and opportunities that align with our business goals.
  • Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines.
  • Review all content assets for clarity, quality, and consistency before submission to clients and stakeholders.
  • Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value.
  • Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies.
Qualifications
  • Proven experience in B2B content strategy, project management, and copywriting, specifically within the tech sector.
  • Strong understanding of SEO best practices and keyword research methods.
  • Experience in developing and executing content strategies for LinkedIn is an added advantage.
  • Excellent leadership and collaboration skills, proven ability to manage projects and teams effectively.
  • Exceptional written and verbal communication skills, with a talent for crafting compelling narratives.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
Industries
  • Software Development
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