Strategic Employer Branding Professional

3 days ago

Ryde, Australia beBeeEmployer Full time $140,000 - $150,000
Job Overview

We are committed to delivering exceptional support that drives success for our veterinary clinics. This role features a hybrid work arrangement, with four days in the office to promote collaboration, build strong connections, and enhance team engagement.

We seek an experienced and creative professional to join our Talent Acquisition team. In this role, you will be responsible for planning and executing marketing strategies to elevate our reputation as the employer of choice for veterinary professionals and clinic-support talent across Australia and New Zealand.

  • EVP Development & Governance:
    • Refine our EVP, ensuring it is evidence-based, differentiated, and resonates with diverse talent segments (GP vets, specialists, nurses, support staff).
    • Embed EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.
  • Recruitment Marketing & Campaign Management:
    • Partner with the Marketing team to plan, optimise, and execute recruitment campaigns across paid and owned channels (including SEEK, Meta, LinkedIn).
    • Collaborate with the Talent Acquisition leads to ensure marketing spend is strategically directed towards the highest-priority talent segments.
  • Digital Experience & Content:
    • Oversee the careers site and landing pages, ensuring seamless integration with ATS/CRM systems for a smooth candidate journey.
    • Support the Recruiters and Sourcing team in developing high-quality communication materials (emails, landing pages) for CRM activities.
    • Coordinate the creation of authentic content, such as employee stories, clinic spotlights, and videos, to showcase life at our organisation.
  • Referral, Alumni & Community Programs:
    • Promote the employee-referral scheme with compelling collateral and regular storytelling across the business.
    • Provide content and communication materials for nurturing an alumni community to drive re-hires and brand advocacy.
  • Analytics & Continuous Improvement:
    • Analyse key metrics such as traffic, engagement, funnel conversion, and candidate sentiment to optimise candidate experience and marketing strategies.
  • Stakeholder Management:
    • Act as the primary liaison with Marketing teams and external creative/media agencies.
    • Upskill recruiters and hiring managers on EVP, brand guidelines, and social media best practices.

We are committed to Equal Employment Opportunities. We strive to create an inclusive, diverse, and flexible workplace where differences are valued. We welcome people of all backgrounds, experience, and abilities.

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