Strategic Employer Brand Manager

3 days ago

Ryde, Australia beBeeDiversity Full time $90,000 - $95,000
Employer Brand Manager

The Employer Brand Manager will develop and implement a comprehensive employer branding strategy that showcases the organization's unique value proposition to attract top talent.

Key Responsibilities:

  • Develop and refine the EVP, ensuring it is evidence-based, differentiated, and resonates with diverse talent segments.
  • Embed EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.
  • Partner with the Marketing team to plan, optimize, and execute recruitment campaigns across paid and owned channels.
  • Collaborate with Talent Acquisition leads to ensure marketing spend is strategically directed towards the highest-priority talent segments.
  • Oversee the careers site and landing pages, ensuring seamless integration with ATS/CRM systems for a smooth candidate journey.
  • Capture employee stories, clinic spotlights, and videos to showcase life at the organization.
  • Analyse key metrics such as traffic, engagement, funnel conversion, and candidate sentiment to optimize candidate experience and marketing strategies.
  • Liaise with Marketing teams and external creative/media agencies to achieve marketing objectives.

Required Skills and Qualifications:

  • 3+ years in employer branding or related consumer marketing roles.
  • Proven track record in creating and executing marketing campaigns, with strong expertise in analytics tools.
  • Experience in content production (copywriting, video, visuals) and storytelling across social platforms.
  • Excellent stakeholder management skills with the ability to influence cross-functional leaders and external agencies.

Benefits:

  • Shared purpose: Join a passionate community dedicated to advancing animal healthcare and making a positive impact on pets and their owners.
  • Collaborative culture: Experience a supportive environment where collaboration fuels innovation and fosters personal and professional growth.
  • Opportunities for growth: Grow with us through ongoing training, mentorship, and career advancement opportunities tailored to your development.
  • Rewarding work: Make a difference every day by contributing to meaningful projects that positively impact the health and well-being of animals.
  • Work-life balance: Enjoy flexible working arrangements and support to maintain a healthy balance between your professional and personal life.

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