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Senior Brand Communications Specialist

3 weeks ago

Ryde, Australia beBeeEmployer Full time $135,000 - $145,000
Employer Brand Specialist Role

We are seeking an experienced and creative professional to join our Talent Acquisition team. The successful candidate will be responsible for developing and executing marketing strategies to elevate our reputation as the employer of choice for veterinary professionals and clinic-support talent across Australia and New Zealand.

Main Responsibilities
  • EVP Development & Governance:
    • Refine our EVP, ensuring it is evidence-based, differentiated, and resonates with diverse talent segments.
    • Embed EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.
  • Recruitment Marketing & Campaign Management:
    • Partner with the Marketing team to plan, optimise, and execute recruitment campaigns across paid and owned channels.
    • Collaborate with the Talent Acquisition leads to ensure marketing spend is strategically directed towards the highest-priority talent segments.
  • Digital Experience & Content:
    • Oversee the careers site and landing pages, ensuring seamless integration with ATS/CRM systems for a smooth candidate journey.
    • Support the Recruiters and Sourcing team in developing high-quality communication materials for CRM activities.
    • Coordinate the creation of authentic content, such as employee stories, clinic spotlights, and videos, to showcase life at our organisation.
  • Referral, Alumni & Community Programs:
    • Promote the employee-referral scheme with compelling collateral and regular storytelling across the business.
    • Provide content and communication materials for nurturing an alumni community to drive re-hires and brand advocacy.
  • Analytics & Continuous Improvement:
    • Analyse key metrics such as traffic, engagement, funnel conversion, and candidate sentiment to optimise candidate experience and marketing strategies.
  • Stakeholder Management:
    • Liaise with Marketing teams and external creative/media agencies.
    • Upskill recruiters and hiring managers on EVP, brand guidelines, and social media best practices.